How Did the Google Panda Algorithm Change the SEO Measures?
Google Panda was rolled out in February 2011. Before Google Panda, the measures for optimization were aimed at manipulating search engine parameters for attaining popularity. It was also pretty easy to achieve the top-most spot on the search engine results page.
The Panda update was vital in this regard. Google Panda algorithm ensured that websites that had informative and exciting content were allowed to acquire a higher position concerning search engine results. On the other hand, websites having threadbare content were removed from the search engine results page or relegated to the bottom of the results page.
The panda update included various factors that determine the eligibility of a website. The website needs to follow specific protocols. Only then can they attain not just popularity but also to fulfill the performance markers of Google Panda. Google Panda did not reveal the parameters that were used to calculate the readability score of website content.
However, it was well-understood that Google Panda has been introduced with the sole purpose of removing thin content from search engine results. Therefore, websites that manipulated search results by stuffing keywords or used other means to increase the organic traffic were penalized and moved at the bottom or entirely removed from the results page in case of serious violations.
The Google Panda algorithm made website developers rethink the content testing tools. Optimization was not a challenging issue. Developers have to ensure that the content and its presentation on the online platform are succinct.
It is so because Google Panda has a multi-layered algorithm website. The rules are not complex. The simple task is to ensure that content is rich and informative and has all the optimization measures that will make the content visible for users on the virtual platform.
What Changes Become Evident With Google Panda Updates?
The additional aspect that came into focus due to Google Panda is user interaction. After the Google Panda update, content is not just judged by the visibility factors but also by the time the users spent on the website.
High bounce rates and low organic traffic of a website that occupies the prime position in the search engine results page becomes a significant factor. It plays an essential role in lowering the website’s rank.
The focus on optimization increased with the panda update. Optimization also became a multi-action process that required constant supervision and revision. Google Panda has issued multiple updates from 2011.
But the frequency of these updates lessened with time. Currently, Google has not introduced any Panda updates. Google Panda has set it. It ensures that flimsy content is filtered out of the search results so that users do not suffer from a lack of suitable information.
How to Improve the Readability Score After the Google Panda Update?
Content plays a crucial role in an online page/website. Search engines compile the results as per the search intent of the user. Before the Panda update, keyword stuffing was a common phenomenon. Overloading the content with keywords led to a higher ranking. Similarly, using multiple advertisements made the site searchable and famous among search engines.
The panda update transformed the approach of content creation. Content making became user-centric. Content writers had to think about the usability of the content for the audience. How far the user queries are being answered in a piece of content became a vital factor for determining the worth of the content on the virtual platform.
The Google Panda algorithm penalized many websites for lack of informational content. Several websites were also promoted due to the presence of helpful information. In the present scenario, the algorithm of Google panda works to promote excellent content.
One can take the following measures to prepare the website for user-friendly as well as user-centric content:
Use of Appropriate Advertisements
Advertisements are necessary to ensure that search engines find the website. Advertisements also help in earning revenue. But filling websites with advertisements or having an advertisement-only website that features little content is no longer suitable. There is a need to amalgamate adverts with search intent to succeed in the virtual field. It is vital to feature as it lowers the advertisements served.
Hence, the adverts do not block the written content on the webpage. It is also essential to find adverts that match the content on the website. In this way, the visitors will not be bothered by the popping up unnecessary ads while navigating through the website.
Testing the User Appropriateness of the Content
Various testing tools help in shaping up the content. The in-depth nature of the information given through the content determines its readability apart from font and color. The search intent of the user is matched with the key phrases highlighted in the blog. It is vital to ensure that complete justice is there for the key phrases. The user looks for information through those phrases.
Featuring New Content
It is a crucial goal to create content regularly. There are content farms that generate content daily. It is vital to focus on innovative measures for presenting content if someone wants to go beyond the conventional content mill.
Social shares are not there for uninteresting posts. It is significant to make content trendy through social shares to acquire a high rank. Presentation of information brings a difference in this regard. The visual and the written aspect requires consideration for promoting the website content on the virtual platform.
Content marketing requires a complete focus on creating informative content. With the Google Panda update, it has become all the more important to constantly use content testing tools for checking the viability of the content. Plagiarism is a vital factor of the Google Panda algorithm. Check for plagiarism with an online plagiarism checker to ensure that the content is free from plagiarism.