Writing Authentically for Your Lifestyle Blog
Over the past ten years, lifestyle blogging has turned into a career for many people. Posts Talking about the best way to spice up your wardrobe, be a super mom, and create innovative recipes are all over social media feeds but instead of coming from lifestyle magazines they’re coming from everyday people. If you’re a blogger or looking to break out in the blogging world, here are a few tips.
Provide useful information
People love discovering new tips-whether it’s about a sale that’s happening online for your favorite fall clothes, how kale can be used in a pesto recipe, or how to organize your bathroom cabinet, these are tips that can go viral. When you are creating your posts it’s always helpful to think-would someone find use out of this information or is it new? Then post away!
Pictures can bring your posts to the next level. Don’t be intimidated if you aren’t armed with a professional camera. Your iPhone or droid camera can provide beautiful pictures, and of course practice makes perfect. If you’re creating a recipe, photographing each step will be helpful for your readers. Making a beautiful picture frame collage? Show the steps A-Z! People will be thankful you mapped it out for them.
Write like you speak
This may be hard in the beginning especially if you haven’t written since your school days and are used to crafting your words for more academic papers. Your readers will appreciate your authentic voice and over time will feel like they are part of your inner circle.
Scan your writing for plagiarism.
You may think “why would someone even bother copying from my little old blog” but if your content provides useful information, it’s perfectly more susceptible for a larger website to take it without your permission or even linking to your blog. Scanning your blog posts for plagiarism is the best way to track where your content has been used.
Being active with your community is important to keep your followers coming back for more. Communicating with them on other platforms is integral to growing and of course sharing more of what you are up to. This is also the perfect start for collaborating with brands later down the line.
Blogging is a fun way to share some of your passions with a new audience. What will you blog about?