Demand Generation Manager

We help the world’s largest businesses and educational institutes—along with millions of students worldwide—promote integrity and authenticity by identifying potential plagiarism, uncovering AI-generated content, verifying authenticity and ownership, and empowering error-free writing.

We’re seeking a dynamic, experienced Demand Generation Manager to join our quickly growing team! Reporting to the Vice President of Marketing and working closely with cross-functional teams, you’ll design, plan, launch, and optimize integrated campaigns across multiple channels to generate inbound demand, direct sales, and pipeline revenue.

The ideal candidate is a motivated, curious self-starter with deep expertise developing an understanding of customer needs to build ROI-positive campaigns via events, SEO, SEM, email, retargeting, SMM, key partnerships, and other key channels. ABM campaign development and management is a must. Though not required, the ideal candidate comes from a background in Ed Tech and/or SaaS.

Responsibilities

Proactively manage campaign creation, spend and budget allocation across key channels including but not limited to Google Ads (display + search), LI, media partnerships, SMM, ABM, etc. based on ROI, CAC, conversion rates.
Audit current campaigns and fully own pipeline creation and meeting monthly and quarterly SQL, meeting, and pipeline revenue targets
Build from the ground up an ABM playbook and calendar by recommending and managing partner platform(s), establishing content requirements, launching campaigns and continually optimizing
Partner with the Creative manager on end-to-end creative development and Content manager around content needs, ensuring production schedules remain on track and assets best-in-class
Partner with Ops to build comprehensive attribution-based dashboards to measure campaign health and effectiveness and empower optimization, reporting on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
Establish optimization and testing cadence to ensure continual improvement
Define, build and measure the impact of persona-specific nurture/drip programs across the buying journey
Stay current on the demand gen. landscape, growth trends, best practices, competitor strategies and ‘hacks’ to develop new ideas and initiatives for growth

Requirements

At least 7-10 years experience directly building and managing ROI positive demand gen. programs in the tech space
Experience sourcing and managing external agencies, technologies and resources
Highly entrepreneurial with a strong desire to learn and grow
The ability to partner and work effectively with cross-functional teams including sales, creative, account management and executive teams
Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead

You—and those around you—would label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
Highly organized with keen attention to detail
Experience working in a fast-paced, team environment, with the ability to respond quickly to changing priorities and competently manage multiple projects at once

Locations

Hybrid role; candidates must be able to work part of the week from our NYC-based office

[email protected]