Product Marketing Manager

We help the world’s largest businesses and educational institutes—along with hundreds of thousands of students worldwide—promote integrity and authenticity by identifying potential plagiarism and similar content.

We’re seeking a dynamic, experienced Product Marketing Manager to join our growing team! The ideal candidate will be a motivated, curious self-starter with experience developing a deep understanding of customer needs and leveraging to implement strategies that drive user adoption and engagement.  Though not required, the ideal candidate comes from a background in Ed Tech space and/or SaaS.

An important and highly-visible member of the team, this is an excellent opportunity for someone to drive real impact.  This role is based out of our Upper Galilee Israel office and reports to our US-based VP of Marketing. 

Responsibilities

  • Develop a deep and thorough understanding of our products, clients, competitors and industry trends
  • Collect, analyze and champion feedback across the organization to gain buy-in, inform product team, and ensure our messaging and offerings address their needs
  • Develop successful go-to-market strategies for all product and feature launches, utilizing all applicable channels and tactics to achieve objectives
  • Create and manage an annual promotional calendar of events and offerings, partnering with product, content and creative to ensure seamless launch execution 
  • Regularly conduct quantitative and qualitative market research, competitive research, and customer research, leveraging findings to inform our strategies
  • Partner with content to translate customer needs and feature-set into clear value props and messaging across the customer journey
  • Recommend new tools, technologies and strategies to optimize outcomes

Requirements

  • At least 5 years’ experience in a similar capacity
  • English fluency is critical; ideal candidate is a native English speaker
  • The ability to lead and communicate cross-functionally with product, creative and data teams
  • Highly entrepreneurial with a strong desire to learn and grow
  • Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
  • Experience working on SaaS and subscription-based products and services preferred 
  • You -and those around you- would label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
  • Highly organized with keen attention to detail
  • Experience working in a fast-paced, team environment, with the ability to respond quickly to changing priorities and competently manage multiple projects at once

Location

Kiryat Shmona, Upper Galilee, Israel