Product Marketing Manager

  • Hybrid - NYC, United States
  • Marketing
  • Full-time

We’re a leading and rapidly growing AI text analysis platform, ranked #153 on the Inc. 5000 list. We empower businesses and educational institutions to navigate the ever-evolving landscape of generative AI by ensuring AI governance, promoting responsible AI adoption, safeguarding intellectual property, and maintaining academic integrity with comprehensive AI and plagiarism detection.

Reporting to the VP of Marketing, this hybrid role is at the intersection of marketing and product. The ideal candidate will be a motivated, curious self-starter with experience developing a deep understanding of customer and market needs and leveraging that knowledge to implement strategies that drive user adoption and engagement. The ideal candidate has a background in Enterprise SaaS or EdTech.

As an important and highly visible member of the team, you will have an excellent opportunity to drive real and immediate impact. This is a hybrid role based in New York and reports to our VP of Marketing.

Responsibilities:

  • Develop a deep and thorough understanding of our products, personas, clients, competitors, and industry trends.
  • Establish key product positioning, messaging, and competitive differentiation across our full product portfolio that captures “the why” for each segment.
  • In conjunction with the Product team, regularly conduct market and competitive research. Use your findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation.
  • Implement robust go-to-market (GTM) strategies focused primarily on enterprise customers. You will also need to understand how to extend messaging to consumers, SMBs, and educational institutions. The focus will be on education, adoption, and purchase through sales while expanding market share.
  • Collaborate closely with the Israel-based Product and Engineering team and work with Sales and Customer Success in New York to create compelling sales tools, materials, and presentations that effectively communicate the key value of our products and solutions.
  • Lead the creation of product-related content, including website copy, case studies, whitepapers, webinars, and blogs, that drive demand generation and customer engagement.
  • Develop successful GTM strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities.
  • Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement.

Requirements:

  • 5+ years of experience in a similar capacity, successfully launching and growing Enterprise SaaS products.
  • Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption.
  • Highly entrepreneurial with a strong desire to learn and grow.
  • Proactive in offering recommendations, going above and beyond, and thinking three steps ahead.
  • You—and those around you—would label you as intuitive, analytical, and naturally curious, and you’re not shy about trying new things.
  • Highly organized with keen attention to detail.
  • Experience working in a fast-paced team environment.
  • Ability to work in the office three days (Tuesday-Thursday) per week.

Copyleaks is proud to be an equal-opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status.

  • Please note that we do not sponsor visas for this position. You must have legal authorization to work in the United States.

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