Product Marketing Manager

  • Center District, Israel
  • Product
  • Full-time

We’re a leading, quickly growing (#330 on the Inc. 5000 list) AI text analysis platform dedicated to empowering businesses and educational institutions as they navigate the ever-evolving landscape of genAI by ensuring AI governance and responsible AI adoption, safeguarding IP, and maintaining academic integrity with comprehensive AI and plagiarism detection.


Reporting into product and sitting at the intersection of marketing and product, the ideal candidate will be a motivated, curious self-starter with experience developing a deep understanding of customer and market needs and leveraging them to implement strategies that drive user adoption and engagement. The ideal candidate comes from a background in EdTech and/or SaaS.


An important and highly-visible member of the team, this is an excellent opportunity for someone to drive real, immediate impact. This is a hybrid role based out of Tel Aviv and reports to our VP of Product.

Responsibilities

  • Develop a deep and thorough understanding of our products, personas, clients, competitors and industry trends
  • Establish key product positioning, messaging, and competitive differentiation across our full product portfolio that captures “the why” for each segment
  • In conjunction w. Product, regularly conduct market research, competitive research, and customer research, using findings to stay ahead of industry trends, understand customer needs, and identify opportunities for innovation and differentiation
  • Implement robust GTM strategies, focusing on consumers, SMBs, and enterprise customers. The focus will be on driving revenue, expanding market share, and communicating about product releases,
  • Collaborate closely with the US based-marketing, customer success and sales team to create compelling sales tools, materials, and presentations to effectively communicate the key value of our products & solutions
  • Lead the creation of product-related content including website copy, case studies, whitepapers, webinars, and blogs that drive demand generation and customer engagement
  • Work alongside Product team to create copy within our products
  • Develop successful go-to-market strategies for all key product and feature launches, utilizing applicable channels and tactics to drive product adoption, retention, and upsell opportunities
  • Track and analyze key product marketing performance metrics, providing insights and recommendations for continuous improvement.

Requirements

  • 5+ years experience in a similar capacity successfully launching and growing EdTech and/or SaaS products
  • Native English Speaker (Must have)
  • Excellent written and verbal communication skills with a strong ability to create compelling product messaging and positioning that drives adoption
  • Highly entrepreneurial with a strong desire to learn and grow
  • Proactive in offering recommendations, going above and beyond, and thinking 3 steps ahead
  • You—and those around you—would label yourself as intuitive, analytical and naturally curious, and not shy about trying new things
  • Highly organized with keen attention to detail
  • Experience working in a fast-paced, team environment
  • Ability to work in office 2-3 times per week

Copyleaks is proud to be an equal-opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, or Veteran status.

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