What do you think is the most relevant when launching an eCommerce business? We’ll help you with that. On enterpreneur.com, they distinguished 7 steps on how to start an online store and make it grow. According to enterpreneur.com’s team, the most important is to find a need and fill it. The second step in their list was to “write a copy that ‘sells”’. So what does it mean? One important factor to consider is the description.
A description of a product is what convinces a potential customer to purchase a particular item. Yet you may not sell unique products, you need to make it look like you possess the best ones on the market.
The idea of copy-pasting the description is tempting. All in all, why invent a bicycle if someone already did it for you long ago? Forget this idea. This is a path to nowhere. With an average description, your eCommerce shop will replenish the bunch of same average businesses. A product’s description is what creates the demand for it. In a modern world where there are millions of active websites online, one question arouses. How to write a description that sells without violating somebody’s intellectual property rights? We have prepared 8 tips that will make your business stand out and raise your profits.
Give Credits To The Sources
Copyright-free content is what adds to the reputation of your eCommerce platform. Nevertheless, an experienced copywriter is familiar with the difficulty of writing a unique description of what was already discussed on the Web for thousands of times. When found info that you think will grab the buyer’s attention (for example, statistical data, real customers testimonials and etc) сiting rather than paraphrasing would be a better idea. Quotes and references will not only prevent your site from further accusations but also add trustworthiness to your words. It’s in human nature to rely on other people’s experiences, especially when it comes to purchasing goods. A copywriter’s main task in this case is to learn the basics of proper citation.
Paraphrase and Synonymize
Understanding the content is key to successful paraphrasing. To make your description fully unique, you need to resort to a deep rewrite. Technically, when one paraphrases, you take somebody’s idea and rewrite it in your own words to preserve the main idea of the phrase. To avoid accusations of plagiarism and make your paraphrase successful, it is recommended to consider the following pieces of advice.
- Read the original text attentively, try to memorize the main aspects.
- Write down the notes. What would you distinguish?
- Rewrite it using your own words. Don’t consult the original text.
You are not forbidden to consult the dictionaries in order to make your description engaging. “Good” “interesting” and “ cheap” sound bland. “Visually compelling”, “attention-grabbing”, and “affordable” sound much more convincing.
Use Plagiarism Checkers
Is the text with 100% uniqueness truly unique? We would not say so. In most cases, it’s just a result of the masterfully performed paraphrases. Plagiarism checkers is a final step when submitting your work to a client. It’s sad to know that some authors neglect to scan the next. Plagiarism detection platforms are available for free. No need to deny how handy they are when it comes to creating a unique product description. The newbies can get enough with the free checkers while professionals may want to purchase a paid subscription. Paid programs give a more extended view of copy-paste material used in your work. You must also know that some advanced programs also offer free plans but only with several restrictions. As usual, they do a more superficial search and limit the number of available verifications.
Make Your Text More Vivid
Would you like a cup of tea? No? But what about scented gently picked tea leaves? Sounds better, isn’t it? The thing is, adding vivacious words to the text and making a fruit juicy or shampoo moisturizing not only adds to the general uniqueness of your description but makes a product more attractive to potential customers. Sensory words make the text more enticing and become very handy for eCommerce. However, we still recommend avoiding words like “the best”, “excellent quality”, “cheapest” and etc. Instead of making your description memorable, they deserve a place in the “Don’ts” list.
Create A Unique Description From the Start
This is, by far, the hardest way of producing fully unique content. If it hadn’t been so, plagiarism would not have been such a relevant issue nowadays. When writing your own text, you of course need to consult the manufacturer’s one. Who if not them cam give the full and accurate description of the product’s characteristics. Yes, it may seem tough at the beginning. You may lose patience a thousand times, then recharge and try all over again. This is how excellence is crafted. Your creativity is capable of much more than you can think. All in all, isn’t it harder to make somebody’s text look and sound unique?
Point Out the Key Information
Most online shoppers don’t read the product’s description to the end. The sad truth for copywriters who love making up poems to characterize the item. Time is money. Offline shopping was created to save the consumer’s time and give them additional time for the more important stuff. You don’t need to describe every single feature of a product but concentrate on those that will help to sell an item. To do that, you need to understand your target audience, their needs, and what they may be interested in.
Besides, by pointing out the most important info, you avoid stuffing and add novelty to your text.
Create Your Own Style
This rule is applicable for both companies who hire copywriters and copywriters who perform the task. First goes to business owners. Don’t make all your content writers look and sound the same. Time after time, they will all come up sounding bland. Don’t try to suppress the authors’ individuality. Your main task is to get a unique product description that will evoke the customers’ interest. If your employee is capable of that, stay aside and don’t interfere.
The second goes to writers. Don’t copycat somebody’s style but work on your own. Some articles may serve as a flock of inspiration or examples of an involving manner of narration but should never be the subject of plagiarism.
Combine Multiple Resources
Putting paragraphs from multiple sources into one final text is the oldest and most used form of plagiarism. We don’t mind it in two cases. First, you quote all of them which lowers your contribution to the creation of description. Second, you master to rewrite them all and pretend like the final text is the product of your intellectual labor (which is partly so). The latter sounds more enticing, actually.
Moreover, you are welcome to use foreign resources if you can handle the translation masterfully. A professional translation changes the structure of the sentence and as a result, you get entirely unique content (if someone hasn’t come up with this idea of course).
Plagiarism in the description is an enemy to every decent eCommerce. The attitude to plagiarised content in the modern world is cut and dried. Copyright text puts the reputation of your business under tremendous risk. Hence, it’s essential for content writers and business owners to be able to create a unique description. By following our tips, you will learn to produce copyright-free content and attract a wider customer audience to the business.